Execution system scales field-ready partners across India

The challenge.

A leading provider of premium building solutions needed a scalable way to prepare internal teams, partner sellers, and freelance installers while maintaining consistent execution and brand credibility. Informal onboarding and untracked content delivery made it difficult to verify readiness or link activity to results. As demand grew, leadership needed a system to scale trust and performance in the field.

The solution: a system for readiness, credibility, and field momentum

Reps became the foundation of the client’s field readiness program, a structured system that moved execution from assumption to signal. Instead of pushing static content, users engaged in mobile-first plays tied to real workflows across installation, product, software, and survey workstreams.

Key actions included:

• Delivering 5-minute, expert-led video plays designed for mobile consumption
• Replacing generic flows with a curated foundation path completed in under 3 hours
• Capturing video, audio, and text submissions to surface verified field readiness

Execution became visible, credible, and aligned across the partner ecosystem.

The outcome: scaled activation, verified readiness, and partner-led growth

Trusted partner network built at scale

Hundreds of internal, partner, and freelance users onboarded and activated through a consistent, branded experience

Signal-backed certification

Over 370 users earned certifications based on demonstrated practice and verified outcomes, building a trusted, certified ecosystem

Readiness tied to revenue

Partners applying what they practiced reported improved performance, with a highlight of helping a partner break ₹1 Cr in monthly revenue

Recognition from real signal

Top performers surfaced through Reps scores and were recognized across the ecosystem, creating clear visibility into what good looks like

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"[Reps] helped me build product knowledge and confidently address customer questions. It gave me the clarity I needed to close more business."
 Dinesh, Partner seller

About the client

This client is a flagship brand from a Global Manufacturing Conglomerate, delivering premium fenestration and construction solutions. Through its installer-first approach, they combine innovation, service, and product excellence to elevate the customer experience.