Global healthtech brand builds a high-impact retail and channel execution engine

The challenge.

A global metabolic health company needed a scalable way to equip frontline retail teams and channel partners to confidently present their flagship wearable device.

From telecom shops in North America to lifestyle retailers across Europe and Asia, teams were expected to represent a highly sophisticated product with limited structured support. Inconsistent messaging and fragmented communication made it difficult to maintain brand consistency or scale demand effectively across diverse global markets.

The solution: product launches powered by structured execution and frontline feedback

Reps became the platform for consistent, high-velocity retail activation. Across telecom, lifestyle, and wellness retail partners, staff engaged in short, targeted "plays" that helped them clearly position the device and handle customer objections with confidence.

In key Western markets, the platform enabled seamless onboarding for telecom partner associates, integrated directly into their workflows and aligned with the client’s launch timelines. The community feature also allowed users across regions to ask questions, share insights, and surface common challenges from the field.

Key actions included:

• Launching product-specific plays focused on health outcomes, design, and science-backed differentiation
  
• Onboarding telecom and lifestyle retail partners globally, with emphasis on strategic partnerships in the US
  
• Activating the Reps community to enable peer support and capture real-time feedback
  
• Using platform insights to inform follow-up plays and optimize execution across markets

Execution became globally scalable, brand-aligned, and responsive to on-the-ground realities.

The outcome: retail execution that scales with the brand

Faster product activation

Plays enabled frontline teams to quickly absorb key product messaging and improve customer engagement

Global consistency with local flexibility

The system supported launches across North America, Europe, APAC, and India, adapted for regional brand tone and retail environments

Engaged and informed frontline teams

The Reps community helped dispersed users stay connected, surface questions, and continuously improve how the product is positioned

A repeatable model for channel execution

The client now has a proven system for launching retail-ready products through diverse partner networks worldwide

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"The videos helped me understand how to speak with customers confidently and explain the benefits of the [smart ring]. It made a difference in how I present the product every day."
Retail associate, Telecom partner store

About the client

The client is a Global Metabolic Health Company focused on building the most advanced wearable technology and wellness ecosystem. Its flagship smart ring is available through telecom, lifestyle, and distributor channels around the world.