Life sciences leader cuts time to launch readiness by 9x

The challenge.

A global life sciences leader needed to ensure fast, consistent execution across field teams in a highly regulated industry. With complex clinical data and fast-changing market dynamics, teams struggled to stay aligned on what to say, how to position value, and when to act. Leaders lacked real-time signals on execution quality, as ridealongs were infrequent. They also lacked a system for turning frontline activity into insights at scale.

The solution: turning field activity into strategic execution

Reps became the execution backbone across business units. Readiness moved from assumption to measurable signal. The platform enabled teams to prepare for high-stakes conversations, surface what was working in the field, and adapt plays based on frontline feedback.

Ahead of a critical launch, Reps collected hundreds of field reflections—uncovering common objections, tipping points, and proven positioning strategies. These patterns were fed back into the system, informing messaging, refining plays, and enabling faster alignment at scale.

Key actions included:

• Driving 89% practice rates for national plays across 2500 sellers across 8 field teams
  
• Preparing teams ahead of a new drug launch, such that everyone was certified just 1 week post-release, 9x faster than average.
• Turning frontline activity into manager-ready insights, accelerating decisions and execution loops

The outcome: faster launches, sharper field strategy, measurable execution

Faster execution

Plays reached over 80%-90% participation, exceeding targets. More than 80% of users completed multiple plays within the first three months.

Field-informed strategy

Frontline input directly shaped messaging and objection handling, closing execution gaps and driving higher stocking decisions.

Sharper message delivery

70% of users reported improved ability to explain complex clinical information. AI analysis showed 98% articulated patient value clearly, and 86% used clinical data effectively.

Execution visibility at scale

Field leaders gained a complete signal on execution status across regions, enabling faster action and more strategic targeting.

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"[Reps] enables us to act with speed and precision. Our teams are more ready, our messaging is tighter, and we have immediate visibility into how we’re executing nationwide."
Business unit leader

About the client

A global life sciences leader with a comprehensive portfolio of innovative therapeutics and medical solutions. The company focuses on advancing patient outcomes through scientific innovation, operational excellence, and strong healthcare partnerships.