4,000+ journalists activated across Asia in months

The challenge.

A global digital platform needed a scalable way to equip journalists across emerging markets with digital storytelling and platform skills. Traditional methods were too slow and disconnected from the real-world workflows of freelance and regional reporters. Many lacked clear guidance on how to use mobile tools effectively or stay safe online, limiting their reach and audience impact.

The solution: a mobile-first system built for scale and speed

Reps became the platform for field execution, enabling journalists to prepare for real reporting moments through short, mobile-first plays. These plays were delivered in local languages and optimized for low-bandwidth access, ensuring accessibility even in remote areas.

Key actions included:

• Launching localized plays in English, Bangla, and Filipino
  
• Partnering with national journalist associations to extend reach and increase contextual relevance
• Delivering hands-on readiness for video reporting, audience engagement, and online safety in real time

The system met journalists where they were, giving them the tools to build capability without pausing their work.

The outcome: real-world fluency at scale

4,000+ journalists reached in months

Reporters across Bangladesh and the Philippines completed plays that equipped them to produce safer, smarter, mobile-first stories

Partnerships accelerated reach

Collaboration with regional press organizations enabled fast deployment with local credibility

Field-ready capability

Journalists practiced in the same conditions they would report in — mobile devices, low bandwidth, real-time challenges

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"This collaboration will nurture an environment where media freedom and development can flourish."
Voltaire, Co‑founder, Media agency

About the client

The client is a global digital platform that builds technologies to help people connect, find communities, and grow businesses. Their global journalism initiative supports newsroom development, digital adoption, and press freedom around the world.